Great people: the key of a successful business
Austin Ramirez, Chief Executive Officer, Husco
What experiences in your personal upbringing influenced your entrepreneur spirit?
AR: My father (Gus) is a Puerto Rican immigrant who raised me with a deeply held belief in the American dream and an entrepreneurial grit that is so common among immigrants to this country. One of my earliest childhood memories was hearing my mother explain to our neighbor her fear that we would wind up living on the street because our family had mortgaged our home and all our possessions to finance the acquisition of Husco, which Gus purchased in a management-led LBO in 1985. This willingness to take big risks and bet on our ability to succeed is still an important part of the ethos of our company today.
What challenges have you faced being a Latino owned company?
AR: Being a Latino-owned company has given us far more opportunities and advantages than disadvantages. We are proud of our Latino heritage and deeply invested in the Hispanic community in Milwaukee. We believe that each individual human has unlimited potential regardless of their race, gender, or creed. This spirit of inclusivity combined with a culture that demands high performance has allowed us to recruit and unleash the most talented team in our industry.
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